Bentley eradicates need for petrol station pit stops with new 24/7 service
Is the end of the fuel station nigh? Well if you’re lucky enough to live in California and drive a Bentley, then it really could be.
The Crewe-based luxury carmaker has announced a new service for its West Coast customers in the form of a mobile app-based fuel-delivery service.
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Collaborating with American tech start-up Filld, Bentley drivers will be able to have fuel delivered wherever and whenever it is required. The idea is part of the company’s Connected Car strategy, and the service means customers don’t even need to unlock the fuel cap themselves – it’s all done remotely through Filld’s secure computers.
All that’s needed is for the owner to open the Filld for Bentley app and choose when and where the fuel needs to be delivered. It’s a first for Bentley, but it can only add to the opulent service the company is known for.
Christophe Georges, Bentley’s director of marketing said: “Bentley ownership is about more than just the vehicle – it’s the entire luxury experience. We are continuously investigating ways in which to offer our customers tailored, convenient services that afford them the greatest luxury of all – more time.”
Filld sets its fuel prices based on typical garage prices close the the car’s location. While the service is currently only available in California, Filld thinks mobile-refuelling really could be the future.
Cofounder Christopher Aubuchon said: “Filld and Bentley share a vision of leveraging powerful connect car technology, to one day eliminate the need for customers to refuel cars themselves, removing inconvenience and giving them valuable time back.”
In the future, the service could even include predictive fuel ordering where the car places an order for itself based on fuel level, location and customer preferences.
What do you think of this new service? Would you use it if it came to the UK? Let us know in the comments section below.