Dyson reveals plan to launch electric car in 2020: Will it suck or clean up the competition?

Image of Neil Thomason
Author: | Updated: 27 Sep 2017 10:57

Another week, another electric car announcement for the near future.

What makes this one a little different though is the latest name to throw its motor in the garage is James Dyson, the famed vaccum cleaner/fan/heater/hair dryer inventor and manufacturer.

Dyson electric battery car sketch

Making the announcement to Dyson employees in a recent email, the inventor revealed that work has already begun on a battery electric vehicle with 400 engineers and individuals from the automotive industry hard at work on the endeavour.

The news follow an announcement from the company last March in which they announced a £1bn investment in battery research and development – perhaps a sign that the company is looking to manufacture a competitive edge over the established automotive industry to make big improvements in range and charge times.

"Competition for new technology in the automotive industry is fierce and we must do everything we can to keep the specifics of our vehicle confidential," James Dyson told staff in an email and as such will not be releasing any information regarding looks, estimated costs, range or speed.

The announcement isn’t Dyson’s first attempted foray into the automotive world. As detailed in his announcement, in 1993 a team at Dyson had developed several working prototypes of a cyclonic filter that could be fitted on an exhaust to catch particulates.

Alas, no manufacturer was interested the diesel exhaust capture system and the inventor has since gone on to watch governments incentivise ‘clean diesel’ and other manufacturers dupe clean air regulations over the past 24 years.

What’s more, the announcement isn’t as ‘out there’ as you might think – while an internal combustion vehicle features about 2000 moving parts and there is an established quality with certain manufacturers offerings, an electric vehicle only has about 20 and so if anyone is going to make a big leap forward in regard to this technology you’d put your money on Dyson.

“At this moment, we finally have the opportunity to bring all our technologies together into a single product. Rather than filtering emissions at the exhaust pipe, today we have the ability to solve it at the source.” he stated in the announcement.

The full release can be read below:

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