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Ford plans upmarket move with new ‘Vignale’ sub-brand

Image of Richard Lawton
Author: | Updated: 04 Sep 2013 10:26

Ford has revealed plans to launch a new upmarket sub-brand called Vignale in early 2015.

Pronounced Vin-ya-lay, the carmaker is looking to separate these enhanced models from the rest of the range through the use of unique interior and exterior design touches, incorporating premium craftsmanship, with a level of finish, technology and specification not seen on any previous Ford model.

Ford Mondeo Vignale concept 2013 badge

The first car to get the Vignale treatment is the Mondeo, with the Ford Mondeo Vignale Concept heading to the brand’s stand at the Frankfurt Motor Show next week.

As these official images show, the concept features unique Vignale badging, exclusive 20-inch alloy wheels, new mesh grille, front bumper and an exclusive "Nocciola" dark brown finish.

"Vignale represents the highest expression of the Ford brand in Europe from both a product and from an ownership experience perspective," said Stephen Odell, Ford president of Europe, Middle East and Africa. "The Ford Mondeo Vignale Concept showcases the features that customers tell us they want in terms of styling and quality, advanced technology and exclusivity."

Ford Mondeo Vignale concept 2013

Inside the cabin, the concept is the most luxurious produced by Ford seen in Europe, with soft-touch leather upholstery, exclusive seats, leather armrests and plenty of Vignale detailing.

"Influences that range from architecture to fashion combine to give the Mondeo Vignale Concept a sense of high quality and a feeling of timelessness - alongside the very latest advanced technologies," said Stefan Lamm, exterior design director, Ford of Europe.

Ford SYNC with MyFord Touch in-car connectivity system will enable integration of smartphones and deliver wi-fi capability, while new-generation adaptive LED headlamps enhance visibility and vision.

Ford Mondeo Vignale concept 2013 interior

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