Hyundai teams up with Go Ultra Low as low-emission vehicle registrations soar

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Author: | Updated: 22 Mar 2017 10:56

Hyundai has announced it is teaming up with the government-backed Go Ultra Low campaign, which aims to highlight the benefits of plug-in, electric, and fuel cell vehicles.

Available as a hybrid, plug-in and all-electric vehicle, Hyundai's Ioniq has been taking the ULEV market by storm.

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It’s clear manufacturers are expecting ultra-low emission vehicle (ULEV) uptake to increase and, with its innovative Ioniq now the most enquired hybrid on ContractHireAndLeasing, it appears in Hyundai’s case, they are already taking off.

Hyundai will join other members of the Go Ultra Low consortium – which includes the likes of Audi, Toyota and Volkswagen – and aims to raise public awareness of the increasing availability of ULEVs in the UK.

Hyundai has been busy developing ULEVs for a while, kicking things off with the hydrogen fuelled ix35 back in 2015.

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Tony Whitehorn, CEO of Hyundai Motor UK said: “Becoming part of the Go Ultra Low campaign demonstrates how seriously Hyundai Motor takes low-emission motoring. Our Ioniq EV is already making waves in the plug-in market, while our ix35 Fuel Cell is the world’s first mass-produced hydrogen-powered car.”

With more than 35 plug-in vehicles now available to the general public, that represents a four-fold increase on the number on offer just five years ago and, with more cars set to be launched this year, 2017 is expected to be another record year for ULEV registrations.

There's now 35 ULEVs available in the UK, with more on the way this year.

Has Hyundai cracked the hybrid code with the Ioniq?

In 2016, 36,907 ULEVs were registered in the UK – up 29% on 2015. If the same rate of growth continues, Go Ultra Low predicts there will be over 100,000 ULEVs on the road by mid-2017.

Poppy Welch, head of Go Ultra Low, said: “Hyundai joins the Go Ultra Low campaign at an exciting time for the electric car industry, as the variety and capabilities of ultra-low emission vehicles make them an increasingly attractive option for UK motorists.”

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