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Lamborghini brings Ad Personam program to new Huracán

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Author: | Updated: 26 Feb 2014 09:25

Italian performance brand Lamborghini will launch its revitalised Ad Personam program at the 2014 Geneva Motor Show. The program which allows customers to tailor-make their perfect car will soon be extended to the new Huracán, the replacement of the iconic Gallardo, and is currently open to Aventador buyers.

New personalisation options have been made available with customers able to perfect their made-to-order motor down to the smallest of details, part of the new package includes a wider choice of interior leather and Alcantara colours. New floormat and seatbelt colours and the option of a dual-colour exterior paint job. Lamborghini also is making Forged Composite inserts available on the Aventador, the material is a synthetic composite material produced in an alliance between Lamborghini and Callaway Golf Company.

Lamborghini Ad Personam 2014

For customers looking for an even greater level of personalisation, Lambo is also offering the ability for hand-stitched seat emblems and monograms to be crafted inside the passenger compartment, as well as the option of unique exterior colours.

The Italian brand also has a dedicated team of specialists based at the Lamborghini plant in Sant'Agata Bolognese, with customers able to call upon their expertise to ensure that the vehicle produced is not only unique, but fits in with the Lamborghini brand.

To promote the enhanced program, a very special Aventador Roadster will be shown off in Geneva [and pictured here]. The car features plenty of unique touches, including a shimmering blue (Blue Sideris) paint job, liberal use of Forged Composite, including roof and inserts on the front spoiler, air intake and rear spoiler. Completing the look of the 700bhp supercar is a special Y-shaped livery and dual-colour alloy wheels, colour coded to match the exterior.

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