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Mokka becomes a big player in small SUV market

Image of James Fossdyke
Author: | Updated: 21 Mar 2014 09:03

Just 18 months after putting the Mokka on sale, Vauxhall/Opel has taken 200,000 orders for its small SUV.

Vauxhall Mokka 2014

At present, the Vauxhall accounts for 11.3% of the segment share in Europe, but it has been especially successful in Scandinavia, where it is the market leader in Finland and Norway. One in every four new small SUVs sold in Finland is a Mokka, while Mokkas make up a fifth of the Norwegian small SUV market.

This year is on course to become the best yet for the Mokka, with a segment-leading 12% market share in Germany over the first two months of 2014 and February seeing Vauxhall/Opel take more Mokka orders than any other month yet.

Here in the UK, more than 36,000 orders have been placed since launch, making the Mokka one of the most popular B-segment SUVs in the country, with 17% of the market share.

“We are delighted with the Mokka’s sales performance,” said Tim Tozer, Vauxhall’s chairman and managing director.  “The Mokka was one of the first compact SUVs to be launched and it has been very popular with our customers ever since.”

The B-segment SUV has seen an increase in popularity over the last few years. The revolution was really kick-started by the arrival of the Nissan Juke in 2010, with other big manufacturers like Vauxhall/Opel, Renault and Ford rushing to join the fray.

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