Top five TV car adverts of all time: Do you agree?
It’s safe to say automotive advertising has come a long way from the initial newspaper advert of 1898 which asked you to “dispense with a horse” and opt for the Winton Motor Carriage instead.
We look back at some of the best TV car adverts of all time.
5. Ford Puma – Return of Bullitt
Ford looked beyond the grave in 1997 to get the ultimate endorsement for their latest model, the Ford Puma.
Cleverly cutting footage of the Steve McQueen hit film Bullitt and replacing the iconic Mustang Fastback with the new Puma, Ford hoped that this nod toward quick and cool would boost the sales of their new model. While it was discontinued in 2001, the advert certainly got everyone talking at the time.
We wonder if they’ll get any deceased actors to endorse the revived Puma…
4. Jeep - Groundhog Day
It’s safe to say the best thing about the Super Bowl isn’t the endless game of American Football played out in the wee hours of the morning, no it’s all the adverts for cool stuff coming out soon.
As the 2020 Super Bowl also happened to fall on Groundhog Day, the stars aligned for something very special to happen. No, not the Kansas City Chiefs winning for the first time in 50 years but Bill Murray making his first-ever commercial.
With a heart-warming spin on Murray’s infamous film, he is once again tossed into a time loop and lives out the same day over and over. The twist is this time he gets to drive in a Jeep Gladiator pick-up, and filled with glee every morning he takes the groundhog on a variety of adventures to show how much fun the truck is.
3. Skoda Fabia – The Cake
Coming along a decade too early what with the UK’s current obsession with all things baking, this mouth-watering advert shows how a car is built from the ground up with a mammoth supply of ingredients to make one hell of a showstopper.
Rumour has it that Mary Berry bought the delicious Fabia after the filming of the advert, only for the car to be immediately disassembled and taken away by an army of ants as she tried to drive away from the dealership.*
2. Renault Clio – The Saga of Nicole and Papa
Viral long before such a term had been invented thanks to the "Papa!" "Nicole" and "Nicole!" "Papa" verbal exchange, eight adverts were produced from 1991-98 to showcase the Renault Clio, with the big finale showcasing the all-new second-generation model.
The final advert, a spoof of The Graduate saw Nicole leave Vic Reeves at the altar and run away with Bob Mortimer in his new Clio. As Vic and Bob were at the height of their popularity thanks to Shooting Stars, a staggering 23 million people tuned in to watch.
1. Honda Accord – The Cog
It’s hard to say why this advert is so appealing and pleasing to watch but what starts off as a simple show of cause and effect soon grows and grows into something much bigger as the stunt gets more and more amazing.
Costing £1m to make, with production lasting over seven months, the advert caught the attention and imagination of millions of UK viewers. What’s more it was a huge success for Honda who saw a huge surge in web traffic and 10,000 requests for a model brochure immediately after.
We hope whoever set this whole thing up got a knighthood and isn’t currently in an insane asylum.
*This didn’t actually happen