Which? names Volvo as Britain’s best car brand in its 2018 awards

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Author: | Updated: 30 May 2018 16:27

It’s safe to say Volvo is having a pretty amazing 2018. From the XC40 winning European Car of the Year and the XC60 winning World Car of the Year to subscription model innovations and Google partnerships, momentum is definitely on the Swedish manufacturer’s side.

Now it can add Car Brand of the Year to this ever growing list of plaudits, thanks to the 12th annual Which? Awards.

Which? names Volvo as Britain’s best car brand in its 2018 awards

Volvo is now safe, stylish and set for the future - with sights on the German ‘Big Three’

Scoring highly in rigorous Which? research and testing, Volvo’s exceptional achievements in safety and the across-the-board quality of its model range were cited as decisive factors in securing the award.

The independent aggregator also acknowledged the positive feedback received from Volvo customers, with one owner quoted as saying: “I’m on my fifth Volvo and it’s the best one. It fulfils all my family needs, looks fantastic and drives superbly. It is future-proofed technologically. It can cope with all road conditions and is totally reliable. A pleasure to get into, as a driver or passenger.”

Volvo XC60

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Volvo’s consistent five-star safety ratings from Euro NCAP, including a safest-in-class ranking for the new XC60 premium SUV, was also highlighted with further focus given on product quality throughout the Volvo range as well as its development of cleaner engine technologies.

This is ahead of the brand going all-electric from 2019 onwards and the recent announcement that the upcoming S60 range would not offer a diesel engine.

Volvo XC40 front dynamic

First drive review: Volvo XC40

Jon Wakefield, managing director of Volvo Car UK, said: “At Volvo Cars, we always put people and safety first […] We are very proud that Which? has recognised not only the strides we continue to make in safety, but also the high regard in which our products are held by our customers.”

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