Fiat targets men with new 500 GQ

Fiat is taking its 500 model to a more masculine audience by launching the Fiat 500 GQ, a result of a collaboration with the men’s magazine GQ.

The new Fiat 500 GQ made its world debut earlier this year at the Geneva Motor Show and comes in manly two-tone paintwork (Groove Metal Grey and Crossover Black).

Based on the 500S, the Fiat 500 GQ is available with the same engines (1.2 Petrol 69 hp, the 0.9 TwinAir 85 hp and the 1.3 MultiJet diesel 95 hp) and with both hatchback and convertible body types. 

The exterior features two-tone paintwork (metallic grey/black), a grey aesthetic liner, black mirror covers, GQ logo on the B- pillar and 16” Sport alloy wheels coupled with a contrasting orange 500 logo on the wheel trims.

The Fiat 500 GQ’s interior features, as standard, a sports leather steering wheel with infotainment controls, Blue&Me system with Bluetooth technology, voice recognition, soft Frau Black leather seats with orange stitching and orange 500 logo fitted on the dashboard.

The internal look of the Fiat 500 GQ is completed by the brushed aluminium sports pedal unit and leather gear knob.