Leasing.com launches with “Say goodbye to buying” campaign
New car marketplace Leasing.com has launched to drive the UK’s switch from car ownership to usership.
Car leasing is the fastest-growing form of new car finance for consumers, despite falling overall car registrations, Brexit uncertainty and the decline in diesel sales. Meanwhile, hire purchase continues to fall out of favour*.
Formerly ContractHireAndLeasing.com, Leasing.com will champion this behavioural shift. It will launch with a sizeable marketing budget for its “Say goodbye to buying” campaign across social, radio, TV and outdoor advertising.
“The new car finance market is changing, and we’re changing with it,” says managing director Dave Timmis, who founded ContractHireAndLeasing.com almost two decades ago when online automotive retailing was in its infancy.
“Traditionally leasing has been the reserve of businesses, not the general public. We want to change that. We’re launching with a bright new brand that will appeal to a wide audience.
“Leasing offers certainty in uncertain times. We want everyone to know that leasing a new car is a simple, affordable option for everybody to consider.
“We’re launching with new user-friendly sort options, including sort by price, total lease cost and our own Leasing.com value score. This will enable users to easily find the right deal for them, at the best price from the widest range of advertising partners - from brokers and dealers to the big automotive finance houses.”
Champion of car leasing
Leasing.com’s vision is to be the market-leading, trusted champion of car leasing. To achieve this vision, it promises to make things simple, fair and enjoyable for people who visit the marketplace, and its advertising partners.
“We want to make getting a new car as simple as possible. When you think of leasing, just think of Leasing.com. What could be simpler than that?” says Dave.
One of the ways Leasing.com will deliver this promise is through its strict Code of Conduct, which sets out the standards expected from partners when promoting new vehicle leasing offers on the marketplace.
All advertising partners will be required to hold at least one direct relationship with a funding partner to reinforce the quality of offers provided to users, reassure potential customers that they are dealing with a reputable advertising partner and help to maintain consistent high standards across the board.
Furthermore, all independent leasing brokers advertising on the site must be British Vehicle Rental and Leasing Association (BVRLA) Leasing Broker Members.
*Latest figures from the Finance and Leasing Association on consumer new car finance.