DS4 LA PREMIERE to launch in the UK later this year
Say hello to DS4 LA PREMIERE – a limited edition launch model that follows the unveiling of DS’ all-new crossover.
It’ll be the first DS4 to arrive in the UK, with deliveries expected to commence towards the winter. Here’s what you need to know about the new model.
La DS4 est magnifique. Que dire de plus. (The DS4 is beautiful. What more can we say.)
Taking a closer look at the design and it’s clear to see DS has gone bold with the updated model. The striking LED lights dominate the front end of the vehicle whilst the 20in wheels take care of business from the side.
“Inspired by the DS Aero Sport Lounge concept, the silhouette is unique in the segment with proportions that have never been seen before. The outline is athletic, very muscular, compact and sits on very large wheels. It’s turned out to be aerodynamic, efficient and charismatic all at once,” said Thierry Metroz, Design Director, DS Automobiles.
The DS4 is available in three distinctive derivatives: DS 4, DS 4 Cross and DS 4 Performance Line.
- At the core of the range is the DS4. Elegance is key here with special bumpers, subtle chrome touches and a roof in contrasting black that gives an imposing, athletic stance.
- The DS4 Cross is where things get SUV-ey with treatment to the lower part of the bumper emphasised by special protection and matt black paint. The gloss black upper parts to the side window frames, gloss black grille, distinctive alloy wheels, roof bars and a roof the same colour as the bodywork finishes this strong look.
- The more dynamic, DS4 Performance Line has an exterior trimmed in black with a Black Pack (DS WINGS, strip between the rear lights, grille and side window frames) and distinctive black alloy wheels as well as an exclusive interior.
Seven colours are available, two of them new: Copper Gold and Lacquered Grey. The other colours: Pearl Crystal, Platinum Grey, Red Velvet, Pearl White and Perla Nera Black.
DS4 interior and tech
What’s it like inside? Well, the DS4 has a digital cockpit which aims to create complete calm inside. You have access to two screens on the central console, both with different functions. The lower screen controls the upper touchscreen, whilst the second uses DS Iris, a system that is designed to mirror the functions on your phone. Handy.
It’s worth noting, the DS4 isn’t completely knobless like the new VW Golf. There are a series of physical buttons underneath the upper touchscreen to control the heating and ventilation such as: defrost, defog, recycling, on/off quick launch.
Through its materials, with different types of leather, Alcantara, forged carbon, wood and new upholstery techniques, the interior of DS 4 blends refinement with technology.
The use of tech hasn’t been skimped on. The DS4 includes level 2 semi-autonomous driving, a head-up display which shows everything you need to see to ensure complete safety and comfort, as well as Active Scan Suspension. This feature scans the road ahead and ensures the suspension is altered to be firmer or softer between the distance of 5m-25m.
It goes without saying the launch model – DS4 LA PREMIERE – will feature all the features mentioned above.
The all-new DS 4 is available with petrol, diesel and a Plug-in Hybrid Electric Vehicle (PHEV) powertrain, with the DS 4 E-TENSE capable of up to 30 miles of all-electric driving from a single charge.
A turbocharged 180hp 4-cylinder engine is paired with a 110hp electric motor and an e-EAT8 gearbox, for a combined 225hp. It’s powered by a more efficient battery with new, more compact and larger capacity cells located behind the deformable beam and giving a range of more than 30 miles in zero emissions mode (WLTP combined cycle).
This plug-in hybrid is the drivetrain that will feature under the LA PREMIERE. However, the PureTech 130, 180 and 225hp petrol versions and a 130 horsepower Diesel BlueHDi version will also be offered on other trims down the line.
DS4 release date
The all-new DS 4 will go on sale during the fourth quarter of 2021. We’re yet to find out the official price, but when we do we’ll be sure to update you further with lease costs.
It’ll be the fourth model in the revised DS Automobiles range, following on from the DS3 Crossback, DS7 Crossback and DS9.